Search
  • Tyler Jones

Selling Versus Selling in a Pandemic

Growing up, my mother would ask “how are you going to pay for that?” as I left the house and then explain that it was okay to ask for a few dollars here & there. For some reason, I’ve just never felt comfortable asking people to do things for me and that’s been a weakness I’ve focused on overcoming.


For example, I started sending cold emails to college baseball coaches when I was 15 as I set my sights on playing at the collegiate level. This, in theory, was asking strangers to take their time to assess me and possibly add me to a team that their job relied on. It wasn’t until I was about 18 years old until I realized we are all “selling” ourselves in a unique way, whether we are comfortable with sales or not.


A student competes for the highest grades, prepares furiously for standardized tests, and then works to create a unique college application.


An athlete trains to reach a higher physical level, keeps their grades in check, and oftentimes works to become a great teammate.


Once I started working on business development initiatives during undergrad, I found myself fearing the sales side of business because it involved asking. As I worked through this fear, I quickly realized that I had been selling my entire life without even noticing. I only work with products & services that I wholeheartedly believe in, so why would I fear the ask? Over the past two years, I’ve grown thick skin and “no” hardly bothers me in any situation. This was true until 2020.


I, after delays & weeks of thinking, decided to go forward with the launch of SLAB Outdoors in the summer of 2021 and I quickly realized this version of asking was much different. Life wasn’t, and still isn’t, normal upon the launch and I was asking a large group of people to support a new business. I felt like the little kid I was once was and feared the ask because I had no earthly idea of what people were going through during these difficult times. Fast forward five months and I still feel a bit of this fear, but I’ve come to understand that others do as well. Selling versus selling in a pandemic are not the same and companies that focus on people during this time, in my opinion, will thrive forward.

19 views0 comments

Recent Posts

See All

Four Lessons from 2020

I've spent the past few weeks reflecting on 2020 and the lessons I learned during the year. The ability to adapt is one of the most valuable traits in life. When I was sent home from undergrad and for

I'm Failing to Write

Last month, I set out to write every single day. Although I write emails, thoughtful messages, & other forms of written word - I'm failing to write here each day. Currently, I'm spread thin and have l

"It's about do you understand?"

In Matthew McConaughey’s latest book, Greenlights, he shares the quote below. I won’t give you the back story because it’s my hope that you’ll experience the book. If I could place anything on a billb