Search
  • Tyler Jones

A Genuine Article Changes Everything

Last week, the News Gazette & Journal Republican ran an article about Slab Outdoors & provided information around our launch this past summer. I expected this story to run in the local newspaper, but I had no idea the wave of support it would bring.


I grew up in Monticello, IL, a small town with about 7,000 people. The community is quite close and, although I’m not living in the area, the support after this article ran has been incredible. This event has brought 1,000 website viewers to slaboutdoors.com and they aren’t just random people. They are thoughtful individuals that are proud of their town, love the outdoors, & often support local. This is the perfect recipe for Slab, and I’m blown away by the impact one article can have.


Moving forward, I’m way less focused on paid advertising and much more focused on genuine copy that helps tell our story.


https://www.news-gazette.com/business/entrepreneurs/innovative-monticello-graduate-a-cut-above-with-new-product/article_e9842ada-74fa-5d3a-8492-156d7e70ec2d.html

2 views0 comments

Recent Posts

See All

"It's about do you understand?"

In Matthew McConaughey’s latest book, Greenlights, he shares the quote below. I won’t give you the back story because it’s my hope that you’ll experience the book. If I could place anything on a billb

Scrape Off Your Boots

I recently started the book, Greenlights, by Matthew McConaughey & am incredibly wrapped up in the book. I elected to listen to the audiobook version as I have been driving a lot lately and highly rec

2020 -> 2021

It’s easy to forget to reflect on everything we accomplish as humans, so I cut out some time today to list out 2020. Proposed to Andrea (She said yes) Set a wedding date (7.24.2021) Found a home for A